5 Real-Life Ledes That Kinda Work (and How They Could Be Better)

I'm Larry Roach. I am 78 years old, married to Becky for 53 years, have three grown children. For most of my adult life I have been interested in self-development concepts and in the psychology and practice of sales. In the mid 1990's I began to be aware of the field of online marketing and became pretty much obsessed with the idea of developing a business using the emerging internet technologies that I am still obsessed with this today.