How To Develop a Great Creative Brief and Get On-Target Content
If you’ve ever said, “It would have been easier if I’d done it myself,” here’s a fix: Create a content brief that gets what you need and do it in a format that you can easily update for every new assignment.
Read MoreAvoid Traditional Marketing Metrics To Prove Content’s Real Value
Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.
Read MoreHow To Set Up a Content Publishing Process Worthy of Repetition
Content creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years.
Read MoreWhy Marketers Should Care About Google’s Potential HubSpot Acquisition
Google may buy HubSpot. But how likely is it the deal will get done? Why would Google want HubSpot? What would it mean for HubSpot customers? Understand the possibilities and take away the one reality for every marketer.
Read MoreThink Like a Golfer To Create a Winning Content Strategy
More content always seems better or at least less risky. But what if you played a different strategy? Play as you would in golf — fewest swings of the club wins. Let’s explore.
Read MoreHow To Use Testing To Create a Competitive Advantage
Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.
Read More5 Real-Life Ledes That Kinda Work (and How They Could Be Better)
Next to the headline, the lede is everything. It must complete many tasks — hook the reader, indicate the subject matter, set the tone, etc. To help your intros live up to those weighty responsibilities, read on for real-life critiques.
Read MoreShould Your Brand Shout Its AI and Marketing Plan to the World?
To use AI or not — it’s the question on every marketer’s mind. But there’s a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?
Read MoreOvercome Change Fatigue and Boost Your Content Strategy
Not changing gets you nowhere. Get insightful anecdotes paired with practical strategies to motivate your marketing and content to break from stagnation and go toward innovation.
Read MoreYour Ultimate Guide To Master the Content Creation Process
Content creation requires a lot. Who will do it? How will it align with strategic goals? How you craft audience-attracting stories? Learn the potential answers to help you develop a content creation process that really delivers.
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