Should Your Brand Shout Its AI and Marketing Plan to the World?

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To use AI or not — it’s the question on every marketer’s mind. But there’s a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

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Larry

I'm Larry Roach. I am 78 years old, married to Becky for 53 years, have three grown children. For most of my adult life I have been interested in self-development concepts and in the psychology and practice of sales. In the mid 1990's I began to be aware of the field of online marketing and became pretty much obsessed with the idea of developing a business using the emerging internet technologies that I am still obsessed with this today.

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